Corporate Gifts
The process of exchanging corporate gifts within the corporate arena is
somewhat traditional and continues to be so. It is a practical way to
further strengthen business relationships amongst stakeholders such as
customers, suppliers, employees and partners. Finding the ideal gift that
suits all recipients remains a challenge.
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Businesses small and large should make business gifts a part of their
business development strategy, and treat it as an opportunity to establish
or further strengthen business relationships with all concerned parties.
After all, we all like to be appreciated in some form or another, when we
least expect it.
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When giving corporate gifts, consider factors such as (a) define who your
recipients are, (b) clarify your objectives for gift-giving, (c) plan ahead
to minimize costs to your business, (d) decide what type of gift(s) – this
may, for example, be personalized desk accessories, engraved business pens,
corporate mugs, personalized business card holders and cases, journals or
organizers, (e) aim to be specific with regards to the type of occasions
(current and future), adhere to general and business-specific guidelines of
gift etiquette, (f) allocate sufficient budgets and (g) aim to be unique and
thoughtful.
A good corporate gift will be liked and appreciated by the recipients, add
value to their lives and they will use it and/or enjoy it often enough. It
should act as a reminder of your good gesture, with a lasting effect.
Ideally, it should be a good value for money and have a wide appeal.
A good tip is to think outside the box. I would recommend a personal and
business goal-oriented success planner, recently introduced to the market by
Universal Success Ltd. It is called The Success Diary, which by and large
ticks all the above questions.
In view of the different types of likely recipients of corporate gifts (e.g.
customers, suppliers, employees, partners) and the different ranking within
each group (e.g. executive, manager employees), the type of corporate gift
may have to be different. For example, for strategic corporate customers it
is more appropriate to give expensive gifts, and maybe less expensive
souvenirs to your other customers. You need to recognize the various levels
of recipient within your customer group.
Corporate gifts for bosses, customers, partners and employees may include
useful business items that the recipients will appreciate. Such business
items may include engraved pens, corporate mugs, journals and organizers.
Personalizing the business gift makes them valuable and memorable to
recipients.
Be aware of business etiquette guidelines, as there may be a conflict of
interest with legal consequences, as some companies and governments have
strict rules on the value of the corporate gifts employee can accept.
Although this may limit your options, it can be a blessing in disguise as it
helps you limit your budget allocation for corporate gifts.
In view of the above, The Success Diary, which can be customized to promote
your business, hits more than one objective at once. It is a prestigious
high quality ‘personal’ planner that helps the recipient to achieve their
goals and help them overcome procrastination habits. It helps them stay
motivated and inspired on a daily basis.